“People aren’t interested in you and how fabulous you are. People are interested in what you have that can benefit who they are.”
~ Raj Girn, Founder, The Open Chest^® Confidence Academy 

Hi Friend,

I hope this week has been good to you and you to yourself!

I want to start by sharing that I was a guest on The Other Side of Potential podcast, where I broke down the key reasons of why marketing is fundamental to the success of your business TODAY and what the must-do strategies are to GET IT DONE. You can access the podcast HERE.

This week, my missive will be a bit different from previous weeks, because I want to highlight this past week’s The Transform Your Confidence Show’s 2-part podcast I did on ‘branding & marketing’, where I focused on (it can be accessed HERE):

Why Brand Diversification Is Today’s #1 Marketing Strategy!

I dissected the brand of the founder of Infuse Med Spa & Infusederm, Kavita Suri, in order to illustrate how to create an effective brand diversification strategy.

This is for you if you want to:

1. Optimize the use of your brand if you’re an expert or want to be seen as one in the public eye (to create subject matter authority).

2. Scale your business offerings and client base (if you’re looking to increase revenue opportunities).

Until next week, take care of yourself and your loved ones!