“Seek validation from your consumer and you’ll automatically build brand authority.” ~Raj Girn, Founder, The Open Chest® Confidence Academy
Hi Friend,
I want to share something this week that I feel we need to be more honest about when it comes to our personal relationship with it, and that is this whole idea around “validation.”
Social media is rampant with the notion that if you don’t conform to “the unconformity trend” (standing for something that goes against conventional wisdom), then you don’t have a relevant (validated) brand.
The implication of having an irrelevant brand is this fallacy that there isn’t a consumer/client for your value proposition if it conforms to conventional rather than radical ideas. This whole idea that what you have to offer needs to be radical to be viable is ridiculous! I say this because . . .
‘Relevancy’ is subjective.
Don’t get caught up in the “smoke and mirrors” of it all, because even radical brands become conventional (normalized) once they have been around long enough.
I’m sharing this because so many of my clients go down the rabbit hole of trying to build innovation, when what they have to offer doesn’t require it. Some things people just need, like financial literacy in order to build wealth, or nutritional knowledge in order to build health. In cases like these, there’s no need to validate the offer, just the process.
Let me state this again. In cases where people already need what you have to offer, don’t waste your time convincing them of what they already know. Use your time instead to illustrate how YOU will get them there.
Moral of this missive is . . .
If you focus on those who need you instead of focusing on what you need, you will validate your brand authority. This is the one thing you need to do that can change the way people see your worth – by you seeing theirs.
Something to sit with!
In other news, in this week’s The Transform Your Confidence Show, the theme is ‘Branding & Marketing’ where I had the distinct pleasure of chatting with multi-award winning former CTV media personality & virtual events specialist, Naomi Parness, in an episode entitled: “How To Use Virtual Events To Market Your Business!” Scroll down to access this, because she shares how to morph the live events model to online and how online events can massively impact your brand authority building. If you haven’t hosted or participated in an event before, then this episode is for you, to learn how and why!
Click HERE to access
And before I let you go, I want to remind you that here at THE OPEN CHEST CONFIDENCE ACADEMY, we focus on 3 ways to extract your story (depending on what makes the most sense to our clients):
– Coaching, Consulting, and Mentoring Session: To work with me directly, one-on-one virtually.
– Guided Mastermind Course: To work independently through study modules, workbooks, a help desk, and a one-on-one consulting session upon graduation, to set your intention.
– Media Services: To then work with my team to create your brand, media, and marketing assets to tell your story if you’re looking to build your authority with it in business.
If you would like to learn more, why not book a free discovery call HERE.
If you just have a question or two, feel free to email us at [email protected].I know there’s a big mindset shift for those of you not trained to look at opportunities for growth that reside in the alternative arena to what conventional wisdom has taught us, so my advice to you if that’s you, is to take a leap of faith and open your mind to look beyond your conditioning, and expand your horizons – my team and I can help you do that to meet you where you are!
>>> We have worked with over 5,000 brands over a span of 20 years in the media and marketing space, so you’re in great hands when you’re ready to leap forward in your life, be it personal and/or professional in nature <<<
I hope to have the opportunity to work with you when you’re ready! And if that’s now, access the 5 courses HERE,our one-on-one services HERE, and if you’re not sure where you need help, book a free discovery call HERE.
In the meantime, thank you so much for hanging out with me here. I sincerely hope we bring some value into your world each week.
